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Contrary to what you might
think, it’s about more than preparing the house for sale. Staging
is what you do after you’ve cleaned, decluttered, painted, made
minor repairs; it’s all about dressing the house for sale.
Staging can range from a simple consultation with the sellers about how
to reduce clutter, to painting, landscaping, flooring and, of course,
staging the interior of the home with furniture, plants, artwork accessories
and more.
Staging a home that is for sale is one of the smartest decisions a seller
can make. Home staging can turn a cold lifeless looking property into
a warm and inviting home in the potential buyer’s mind.
Some sellers are reluctant to spend the money on home staging, but that
is usually short-sighted. Study after study has shown that the increase
in the purchase price of staged homes far more than covers the cost of staging.
In addition, staged homes usually sell much faster, and with more satisfied
buyers.
TOP TEN REASONS YOU SHOULD PROFESSIONALLY STAGE YOUR HOME……….
1. You will make more money
U/S. Housing and Urban Development reports that a staged house sells,
on average, 17% higher than a non-staged house.
2. Your House will sell faster = Less Headaches and Hassle
The New York Village Voice reported that the average number of days on
the market for a staged house was 13.9 versus 30.9 days for an unstaged
house.
3. The Cost of Staging Doesn’t Cost a Dime...
In a 2003 HomeGain Survey of over 2000 Realtors it was discovered that
sellers who spent up to $1000 Staging their home recovered almost 200%
of the cost in the sale of their home.
4. Most Home Sellers Cannot View Their House Objectively
If you can’t see objectively, you can’t “package”
effectively. Have a staging professional give you a detailed, step by
step, “Action Plan”. For less than $500 so you can do the work
yourself.
5. Less Guesswork and “Do It Yourself”….
A professional home stager can manage your projects from start to finish
OR give you a detailed report based on extensive knowledge
and training so you can “do it yourself”.
6. Only 10% of homebuyers can visualize the potential of a home.
That’s why staging a vacant home is critical! You don’t want
the benefits of your beautiful home left up to the buyer’s imagination.
7. Studies show that the longer your home stays on the market the lower
your selling price will be……
Don’t settle for less and lower your price…have your house
staged.
8. The Money You Make is TAX FREE!
Take advantage of your tax-free capital gain by getting every dollar you
can in the selling price of your home.
9. Leaving your House in “AS IS” Condition Will Help Sell
The
Competition.
Right now the number of homes for sale is at a record high, competition
is getting stiff and buyers have an expectation when they walk through
your door.
10. Is staging similar to interior design?
Actually, they are quite different. Staging is for the benefit of selling
a home and not for actual living. For example, a television might be removed
from a room because it visually looks better. Or in many cases, furniture
is pared down to just the essentials so potential buyers can imagine their
own furniture and style in the home and not be distracted by the furniture
already in place.
TOP DOLLAR GUIDES FOR HOME SELLING AND THE STAGING PROCESS……..
Pricing the House Right
A Perfectly Targeted Audience
Most buyers who come to your house are good prospects: they are actively
shopping for the product you are selling and you’re house probably
already meet their general criteria.
A Captive Audience
The buyer is in your house and will probably spend up to and hour studying
it.
An Opportunity to Make Multiple Impressions
Each room gives us the perfect opportunity to make dozens of “first”
impressions. With each detail we will move the buyer from looking at your
house to evaluating whether it could be HOME.
Homes are Purchased Based on Emotions…Love at First Sight.
Only if buyers “feel” as if your house could be home can they
determine if it will buy.
We will depersonalize the space and create “emotional connection
points” to actively engage a buyer’s mind to imagine how life
can be in the house.
Within fifteen seconds buyers develop an attitude toward your house that
is reinforced by everything else
they encounter.
Let’s make those fifteen seconds and first impressions positive!
When a house feels as if it could be home, buyers will intuitively reprioritize
their list.
We’ll accentuate the positive and downplay the negatives in each
room. We’ll create balance, warmth and cohesion by using easy decorating
tricks of the trade.
Buyers Will “Profile” the Sellers in their Buying Decisions.
Neat and organized sellers take care of a home and vice versa.
We’ll unclutter and clean those areas buyers use to profile “neatness”
Nationwide, the typical homebuyer household consists of a married couple
aged 36 with a household income
of $71,300.
We will target these people in our style and décor so our “profile”
fits.
Buyers will view your personal things, Impersonally.
If you can’t see objectively, you can’t package effectively.
We’ll put on “Buyers Eyes” in each room of your house.
How Much Does It Cost?
Prices vary depending on where you live and the local demand for professional
home staging. Most listing agents agree, however, that vacant homes show
better with staging and will encourage sellers to hire a professional
stager. Fees range from $500 to $5000 or more, depending on square footage
and the number of rooms staged. You would recover the cost.
FRIENDS DON’T LET FRIENDS
SELL A HOME WITHOUT STAGING
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